Hello! I'm Mikael Macedo, and I have been working as a designer for over 7 years. I started in design as a graphic designer, working as a freelancer and also in advertising agencies. Additionally, I have worked in creative departments of media and TV, where I carried out strategic design, planning, and production team coordination. I hold a bachelor's degree in Communication: Advertising and Propaganda and have a specialization in Web Application Technologies, but design has always been my passion.
As a graphic designer, I have completed a wide range of projects, including conceptualizing visual identities, creating visual merchandising materials, designing social media posts, packaging, editorial design, and more. Today, in addition to being a graphic designer, I work as a User Experience (UX) and User Interface (UI) designer, handling projects for mobile and web that blend aesthetics, accessibility, usability, and ergonomics to solve business and design challenges for my clients.
UX/UI
I work in interface development for websites and applications, going through various stages, including usability testing, research, information architecture, user journey, all the way to prototyping and handoff. My aim is to promote the best experience, usability, and also to achieve the business objectives of each project.
Product
Developing digital products is always a challenge, and through techniques and methodologies, we can collaboratively build new solutions, taking into account feasibility, planning, MVP (Minimum Viable Product), security, and various other crucial aspects in the creation of a new product.
graphic
I design and create layouts for both print and digital materials, such as social media cards, layout design, graphic pieces for visual merchandising, packaging, and much more.
Consulting
I aim to provide operational improvements in companies and businesses through the use of agile methodologies, interaction design, graphic design, and operational management.
